Enough with the boring landing pages that don’t work!
Here are Top 5 Tips to create Landing Page That Converts
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Enough with the boring landing pages that don’t work! You’re not alone. With the right ingredients, you can turn clicks into customers.
1. First Impressions Matter: Nail that Headline!
Think of your headline as a movie trailer – it needs to grab attention and make people want to see more.
Slack’s headline, “Slack brings the team together, wherever you are,” is a perfect example. It’s short, punchy, and tells you exactly what they offer.
2. Get into the mentality of the ‘What’s in it for me?
Airbnb does this right on their host landing page. Instead of bragging about themselves, they highlight the benefits of hosting: It becomes part of a vibrant community and gives extra income. Smart, right?
3. Give Them a Nudge: The Call to Action (CTA)
Your CTA is your closer. Make it stand out! Mixed colors and action-oriented words are used.
Dropbox does this amazingly well with their bright blue “Sign Up for Free” button. It’s impossible to miss.
4. High-Quality Visuals
Make sure you use high quality images or video to engage your audience.
Turning to video, Shopify uses the landing page to demonstrate how their platform would enable businesses to flourish. It’s much more convincing than just telling people.
5. Simplified, Focused Design
With a clean design, the visitor will have nothing to distract them and they can focus on your offer. Example: Square Minimal design, ample whitespace, a simple value proposition and the only CTA on the site in Square’s landing page keeps the visitor focused on the task.
